
M Mobile at Esplanade is a bright, product-first retail fit-out designed to move customers from the walkway straight to the shelf. An illuminated backlit "M MOBILE" sign anchors the shopfront, while brand light-boxes for Apple, Samsung, Vivo and Oppo build instant trust at eye level. Along the walls, colour-coded accessory rows keep cases, cables and chargers easy to scan and restock, and telco panels for Singtel and redONE flag the store's plan and SIM services. A marble-look service counter carries a playful "Low Battery? Charging For Free Here" graphic that turns a small convenience into a memorable brand moment. Warm downlights lift every display without glare, and a full glass shopfront pulls foot traffic in. The result is a compact, high-energy phone store where products, brands and services all read clearly at a glance.